How To Raise Capital For Your Business

by paulniederer on January 21, 2011

Business is booming, orders are flooding in, the phone is ringing off-the-hook… it all sounds great but there’s a problem – you don’t have the capital to support the growth.
This is a very real challenge for many growing companies, so much so that it can destroy your business. However it is a challenge that can be easily addressed once you know your funding options.
So what are my funding options you ask? In short most small to medium sized enterprises (SME’s) have two options to fund growth above and beyond what can be achieved using in-house capital resources. The two options are debt funding and equity funding.
Debt Funding
When it comes to externally sourced capital most businesses automatically think of approaching their bank for a loan. However, since the credit-crunch, debt funding for SME’s has become extremely difficult to secure. Of late, the press has been filled with article after article on how tough the banks have become in their lending practices to Australian SME’s. These tighter credit lending criteria are not just limited to early-stage businesses – there are now frequent reports of well established companies that are not only being denied additional debt finance but are also having their existing credit facilities reviewed.
Prior to the GFC, financial lending institutions already had in place rigorous ‘hoops’ that SME’s had to jump through in order to secure credit facilities such as an Overdraft. In most cases these debt-based facilities were required to be secured against assets owned by the company and where the company had limited assets then Company Directors were often required to put personal assets up as collateral to secure the loan. That was pre-GFC so you can image what is now required (both in terms of criteria and costs) to secure similar facilities.
So in short unless you have a highly profitable, well-established business, debt funding facilities to support growth might not be for your business at the moment. Even if you do manage to secure a loan facility, there is a dark-side to debt in that the secured nature of the loan can place at risk both your business assets and your own personal assets.
Equity Funding
OK, so what’s the alternative….EQUITY. Most SME’s are well aware of traditional debt funding (as discussed above) however many are much less aware that they can actually replicate their larger, listed-company contemporaries and raise capital by issuing shares to investors. Sounds interesting doesn’t it, so as a SME what equity capital raising options are there…. broadly you have three options:
1. Attempt to raise capital yourself
2. Venture Capital
Raising Capital Yourself
Although it is possible to attempt to raise equity capital yourself this comes with some serious drawbacks:
1. It requires specialist skills to structure, plan and administer fund raising from investors
2. You are very restricted in terms of who you can approach and how much you can raise
3. It’s costly as it is often done under ‘full disclosure’ or prospectus
4. It’s a legal minefield
A number of recent legal cases have highlighted the risks. In one example a company in the property space raised $3M and was later found to have breached some of the capital raising provisions of the Corporations Act. The successful prosecution from this case and other cases have resulted in jail-time, the directors being forced to return all investor monies and winding up of the company. In short it is a legal minefield and you are highly restricted in how you can market the offer, who you can approach to invest and how much you can raise.
Venture Capital
Venture Capital firms play a vital role in supporting innovative Australian companies. The downside is they are extremely selective in terms of the companies they will invest in. According to the latest AVCAL Activity Report there were only a handful of companies Australia-wide that VC firms made new investments in during FY2010. The other factor to consider is that the VC investment model is often predicated upon taking board representation and often a sizeable ownership stake in the investee company.
The flip side to this is that if you are one of the select few that gets a VC deal away, very often the VC firm will have extremely well developed industry contacts that can ‘open doors’ for your business nationally and internally. In short it may be worth considering venture capital but don’t be too disappointed if you get knocked back – there’s only a few deals done in the VC space each year.
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Best Time of Year for Fundraising

by paulniederer on December 20, 2010

On the day of December 31st, 2009 there were 22 times more funds raised than the daily averages the rest of the year.?

Interesting!

Although it was fund raising and not capital raising it shows that when friends, families and fans put their hands in their pocket timing is essential.

Consider:

  • In the last week of the year (from December 25th – December 31st), Convio clients processed 4.9x the number of donations than they did in an average week.
  • The amount raised was an even larger lift (7.7x the amount raised in an average week) indicating that the average gift size was also larger (57% larger).
  • In the last week, the top 10% of organization saw >10x increase in number of donations and >15x increase in funds raised.

While every day in the final week of the year (including Christmas) saw an increase in average donations, the last 3 days of the year showed the most dramatic increases:

  1. December 29 = 5x donation count and 7.8x in funds raised,
  2. December 30 = 7.5x in donation count and 11.5x in funds raised,
  3. December 31 = 13.2x in donation count and 22.5x in funds raised).

Bottom line is the last week of the year and in particular the last day of the year is huge for online fundraising.  About 90% of organizations take some advantage of this phenomenon with the top third of organizations raising 10x or more in the final week when compared to an average week.

Read the full article by Dan Brown here.

When friends, family and fans are the target for capital raising the approach needs to be at the “right time”. By using a capital raising platform like ASSOB, approaches and investor meetings can be planned as part of a capital raising process. Seeds can be sown long before a formal approach is made so it doesn’t come as a surprise. And the right date? For some it may be Christmas! All depends on what time period you have targeted for your own friends, family and fans.

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Construct an Avatar for your Niche Investor

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Naming Your Startup Well Can Assist Capital Raising

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Great article here about naming your StartUp. Maybe you spotted in the new “FaceBook” movie “The Social Network”  that magic moment when the guy that founded Napster said … mmm drop the ‘the’ from “The Facebook” and just call it “Facebook”. From that moment on the new name was etched in stone. I’ve summarised the main points below [...]

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16 Steps to take for a Successful Small Business Capital Raising

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Success leaves clues! While not the definitive guide to raising capital these 16 steps certainly include raising capital secrets that have been learnt the hard way. I’ve split the 16 SME raising capital steps in two … How to make your capital raising a high quality one … and How to market your capital raising. [...]

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